About the opportunity
The Manager will grow qualified visibility and engagement across BHN’s website, search and approved digital campaigns, including Google Ad. The role will connect campaign strategy, search visibility, conversion tracking and landing-page performance with BHN’s programmes and public-engagement goals.
Key responsibilities
- Plan and manage approved Google Ads campaigns in line with programme and organizational priorities.
- Conduct keyword research and build relevant campaign, ad-group and landing-page structures.
- Monitor policy compliance, account health, spend utilization, search terms, click-through rates and conversions.
- Define and maintain meaningful conversion actions with appropriate analytics and consent controls.
- Work with website and content colleagues to improve search visibility, landing pages and user journeys.
- Prepare regular performance reports that distinguish reach, traffic, applications, enquiries and other outcomes.
- Test and refine campaign copy, targeting and landing-page alignment using documented evidence.
- Protect account access and comply with BHN brand, privacy, security and approval requirements.
Person specification
Essential
- Demonstrated experience with Google Ads, search campaigns, digital analytics or performance marketing.
- Working knowledge of keyword research, campaign structure, conversion tracking and landing-page optimization.
- Ability to interpret campaign data and translate it into practical actions.
- Strong English copywriting, organization and reporting skills.
- Good understanding of privacy, consent and responsible digital measurement.
- Ability to work collaboratively with communications, website, programme and technical teams.
Desirable
- Direct experience managing Google Ads.
- Google Ads or Google Analytics certification.
- Knowledge of SEO, Google Search Console, tag management or WordPress.
- Experience promoting education, humanitarian or development programmes.
What BHN offers
- Exposure to BHN’s international network of professionals, academics, universities, NGOs, institutions, development partners and other stakeholders.
- Opportunities to contribute to BHN programmes and international projects aligned with the volunteer’s expertise and professional interests.
- Access to the BHN digital ecosystem and relevant digital tools required for assigned responsibilities.
- Access to learning and professional certification opportunities available through BHN partner programmes, subject to availability and applicable terms.
- Practical experience through real projects, international collaboration and multidisciplinary teams.
- Professional networking, knowledge exchange and collaboration within the BHN community.
- A Volunteer Completion Certificate following satisfactory completion of the agreed assignment.
- A professional Recommendation Letter, subject to satisfactory performance and demonstrated contribution.
Selection process
Applications will be reviewed based on the applicant’s qualifications, relevant experience, motivation, availability and alignment with BHN’s current organizational needs. The process may include application review, shortlisting, an online interview or discussion, reference checks where appropriate, and completion of relevant onboarding, confidentiality and safeguarding requirements. Only shortlisted applicants may be contacted.
Safeguarding and equal opportunity
Bechem Humanitarian Network (BHN) e.V. Germany is committed to safeguarding, dignity, respectful conduct, inclusion and equal opportunity. BHN welcomes applications from suitably qualified individuals regardless of nationality, gender, ethnic or cultural background, disability, age, religion or other protected characteristics. Appointment may be subject to appropriate reference, identity or background checks, depending on the responsibilities of the role.
Note: This is a voluntary opportunity to donate your time, skills and experience to meaningful humanitarian and community-development work through Bechem Humanitarian Network (BHN) e.V. Germany. The engagement offers an opportunity to give back to society, support communities and contribute to reducing poverty and building sustainable and resilient communities. It does not constitute an employment relationship and does not include a salary or financial compensation.